If you build it... will they come?

One of the biggest questions today in the sector commonly and somewhat misleadingly known as "the arts" is how to build audiences for the future. Audiences for orchestras, opera, dance and theater are in a gradual declining trend, gently or rapidly, and there's a lot of conventional wisdom out there about the reasons why. A frequent scapegoat is the lack of arts education in the schools, which implies that if people were only better educated, they would love these art forms -- despite the fact t...